It's Nice To Meet You, I'm Andrew Preble
I'm a creative leader. I enjoy solving complex problems and mentoring our future creative leaders. I've had the time of my life designing and building products that make an impact on the users and the business.
I've had the opportunity to work with some of the largest companies from around the world, shaping their digital ecosystems with highly user-centeric and accessible product design.
I use this space to share my thoughts and experience as a creative leader and linker, I call these little posts my "File Notes." So take a look and give them a read, if you find them intersting or want to connect you can find me over on LinkedIn.
As designers, we like to believe that great work speaks for itself. But here’s the truth: it rarely does. I’ve seen brilliant design solutions die in meetings simply because they weren’t communicated the right …
Design handoff isn’t a finish line, it’s just … the next step in a meaningful back-and-forth. On paper, this is where a polished design makes its way to development. In reality? It’s sometimes the …
“Digital transformation” has become one of those buzzy, overused phrases that tends to mean everything and nothing all at once. To some, it signals a massive tech investment. To others, it’s a cultural overhaul …
Design trends come and go … glassmorphism today, brutalism tomorrow, perhaps we'll see skeuomorphism again … but the core principles of great UX and UI design tend to stand the test of time. Whether …
Somewhere along the way, “T-shaped designers” turned into frankly ... “unicorns,” and now, we expect designers to do everything. UX, UI, research, coding, product strategy, animation, marketing, front-end … the list goes on and …
There’s a moment in every designer’s career when they realize the job isn’t just about making things look good ... it’s about making things work and be useful. I think that moment often hits you …
Design leadership isn’t one-size-fits-all. It shifts and reshapes depending on the environment, the organization, and the stage of the product — and yes, the team you’re leading (or not leading). I’ve moved across consulting, …
I'm a little over 15 years into my career as a creative and most of my time has been spent in the consulting side. I want to share my thoughts and experiences so far …
If there’s one thing I’ve learned in my career, it’s that great design isn’t just about the pixels… it’s about people and impact. I've had a lot of time to think about my career …
Field Notes
"Have no fear of perfection ... you'll never reach it." - Salvador Dali "Have no fear of perfection ... you'll never reach it." - Salvador Dali "Have no fear of perfection ... you'll never reach it." - Salvador Dali "Have no fear of perfection ... you'll never reach it." - Salvador Dali "Have no fear of perfection ... you'll never reach it." - Salvador Dali "Have no fear of perfection ... you'll never reach it." - Salvador Dali "Have no fear of perfection ... you'll never reach it." - Salvador Dali "Have no fear of perfection ... you'll never reach it." - Salvador Dali "Have no fear of perfection ... you'll never reach it." - Salvador Dali "Have no fear of perfection ... you'll never reach it." - Salvador Dali
© Andrew Preble Design