It’s time to get online and move some dirt!

Until recently, CAT had never had the ability to give users a way to shop online. That time has come. Let’s buy a front loader!

Many people ask why this is such a difficult thing to achieve, but imagine purchasing a $500k piece of machinery online… sound simple? Our team came in and worked on two different aspects of this project. Number one, let’s get something out as fast as possible, a V1 or MVP. Utilizing current styling and backend capabilities. The second ask, what does the future roadmap look like for the brand and their newly forming digital experiences?

For the majority of production-focused team, the focus was getting that V1 done for the large number of pages it would touch throughout the various sites. For the other part of our team (myself included), the focus was the future. I’ve added a few shots of the V1 visuals. Nothing crazy, but well executed with their current brand direction along with some smart UX updates, and the ability to buy online.

10+

Machine types at launch

2

Web Storefronts

Team Structure

My Role: Creative Director

3 UI Designers

1 UX Director

3 UX Designers

Buy Online

Jumping online to buy a massive dirt-moving piece of equipment isn’t for everyone. However, moving to this ability for a company like Caterpillar is a big move (no pun intended). Working with customers to understand their buying patterns and how they think about these machines was key; after all, they aren’t buying a Prius.

© Andrew Preble Design