The Project

With the holiday season approaching quickly, JCPenney wanted to offer its customers a new iPhone app that delivered a truly fantastic shopping experience – with improved usability and conversion. The timeline was unprecedented, and execution quality was critical. JCPenney’s new app would require fresh ideation around what a mobile user experience could be, a very high level of collaboration, and a quick 12-week design and delivery process.

The goal was to have it out to the public for full use with the holiday season. Working very closely with the JCPenney internal marketing team and IT team to come up with a new and fresh approach to the overall app and coupon / loyalty experience for the customers.

Team Structure

My Role: Senior Art Director

1 Visual Designer

1 UX Designer

1 Creative Director

© Andrew Preble Design